I'm a digital marketing professional with extensive experience in digital marketing and marketing automation, but that's not all. I have over 8 years of experience in web development and design, project management, digital marketing, social media management, and the application of modern technology in marketing.
I like helping companies achieve their full potential online. Whether that's through deploying a new website on an enterprise-class CMS, building solid long-term SEO strategies for Fortune 500 companies, or helping a national fashion retailer get better results online, you'll find me constantly thinking about what's next online for my employers.
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October 1990
+1 (480) 882-8108
chr@iscrowe.com
chr.iscrowe.com
Mesa, AZ
Ideas Collide 2015 - 2016
Responsible for strategy and execution on all digital marketing channels for clients of all sizes. Served as technical liaison for both internal and external clients.
University of Phoenix 2012 - 2014
Responsible for optimizing non-branded targeted keywords which resulted in triple digit month-over-month traffic growth and significant growth in lead generation. Established and contributed to the overall strategy for content creation and syndication, microsite development, and technology enhancements on University of Phoenix digital properties.
University of Phoenix 2009 - 2011
Planned and coordinated the development and implementation of a Facebook-based request for information form, generating approximately 6,000 organic clicks per month. Responsible for developing a Twitter-specific issue resolution service that delivered over 4,500 tweets in the first nine months of existence.
Cigna 2016 - Current
Responsible for B2B, B2C, and B2B2C email communication planning and execution as part of the Global CRM team. Responsible for ongoing strategy and execution of communications using Eloqua and Twilio SMS platform.
Desert Schools Federal Credit Union 2014 - Current
Responsible for implementation of new B2C website on Sitecore CMS. Additional duties include implementation and management of Eloqua, development of marketing email strategy, and standardization of Desert Schools digital marketing ecosystem.
University of Phoenix 2011 - 2012
Responsible for social media campaigns that drove triple digit year-over-year growth on University of Phoenix social media properties. Organized and managed the social media components for two national commencement ceremonies, with commencement content receiving over 20 million unique impressions in three days.
Scottsdale Community College 2007
Graduated with Highest Honors and Phi Theta Kappa.
Arizona State University 2009
4.0 GPA, Summa Cum Laude, graduated at 18 years old.
Scottsdale Community College 2006
Graduated with Highest Honors, Phi Theta Kappa, and Youngest Graduate at 15 years old.
chr@iscrowe.com
+1 (480) 882 8108
Phoenix, AZ